Integrated Paprika Export Organization Development Project

What is an Integrated Export Organization?

An Integrated Export Organization is an entity that created based on a mutually binding contract between farming households and exporters, which empowers exporters to keep the entire production and sales process consistent. Together, farmers and exporters select specific paprika varieties to cultivate, harvest, screen, package, and export. Also, farmers and exporters use the same systems in terms of ensuring the safe production of paprika, implementing quality control measures, settling accounts, and offering education/training for farming households. This way, an Integrated Export Organization boosts the competitiveness of Korean paprika, and increases the volume and value of standardized products exported overseas.

What does the Integrated Paprika Export Organization Development Project do?

KOPA is an integrated organization that features paprika farmers and exporters as members to carry out export marketing activities. It has a series of projects to enhance quality, manage the reputation of paprika, settle accounts collectively, promote Korean paprika overseas, and perform R&D.

KOPA supplies high-quality, safe paprika to consumers through its stable supply system, and contributes to the development of the Korean paprika industry by pioneering new overseas markets and executing marketing initiatives overseas.

In the future, KOPA will continue to serve as a global marketing organization capable of leading the global paprika market with continued investment into paprika-related R&D and stronger bargaining power in overseas markets secured through efforts to boost quality and establish a trusted brand for Korean paprika.

Quality Management	Overseas Marketing
Provide education/training for farming households producing paprika via quality management manuals	Manage and analyze export-related data using an ERP system
Inspect the quality of joint screening sites (62 sites) nationwide	Manage a coop brand for exporters
Review and manage the safety of pesticides used on paprika regularly before and during the exporting process	Extend support for promotional events at major wholesale/retail venues overseas
Keep track of the production history for paprika products using an Export ID system	Pioneer new markets and expand sales channels
	Maintain good order in the exporting market and boost the competitiveness of Korean paprika on the global market

Systematization	Securing of R&D Capabilities
Secure sufficient inventory to export using mutually binding contracts signed by producers, KOPA, and exporters.	Establish marketing strategies for each country based on overseas market research
Revitalize organizational operations and prevent below-market price exports by settling accounts collectively for proceeds from exported goods	Test pesticide IT settings to ensure the safe use of pesticides
Develop and manage a dedicated exporting complex for paprika	Carry out empirical tests to distribute to domestic seed farms
	Establish of mid/long-term development plans for sustained growth of the organization and strengthening of employees capacities